SEO in Eastern Europe requires a localized, multilingual, and region-specific approach. This region includes Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Belarus, Russia, and the Baltic states , each with its own unique search behavior and language nuances. Google is the dominant search engine in most countries, but Yandex (Russia and Belarus) and Seznam (Czech Republic) also have strong positions . This guide outlines basic SEO strategies for improving rankings in Eastern Europe.
1. Understanding the Eastern European search environment
Google has over 85% search engine market share hong kong email list in most Eastern European countries , but local search engines and directories also play a crucial role in visibility .
Key factors influencing SEO in Eastern Europe:
- Multilingual search with predominant languages including Polish, Czech, Hungarian, Romanian, Russian and Ukrainian.
- Mobile browsing, with more than 80% of searches taking place on mobile devices.
- The growth of e-commerce , with online shopping dominated by platforms such as Allegro (Poland), eMAG (Romania) and Ozon (Russia) .
- The importance of local search , as users rely on Google Maps and country-specific business directories.
2. Keyword research for the Eastern European market
SEO in Eastern Europe requires language- and country-specific keyword research, as search trends vary significantly across regions.
Best practices for keyword research:
- Use Google Keyword Planner, Ahrefs, and Ranktracker Keyword Finder tools to analyze search trends .
- Optimize for country-specific recruiting participants for an event seems easy search queries (e.g. “best restaurants in Warsaw” vs. “best restaurants in Kyiv”).
- Consider formal and informal The Complete Guide wording , as different cultures have different search customs.
- Focus on long-tail, high-intensity keywords b2c phone list for local targeting.
3. Local SEO for businesses in Eastern Europe
Local SEO is key for businesses that target customers in specific countries, cities, or regions .
Google Business Profile (GBP) Optimization for Eastern Europe:
- Ensure NAP (name, address, phone number) consistency across different directories.
- Optimize business descriptions in local languages .
- Collect and respond to customer reviews to improve your local rankings.
- Use local keywords, high-quality images, and Google Posts to increase engagement .