SMS The advantages of it as a traffic generation channel
SMS is a great channel for website redirects for a number of reasons:
- SMS High open rates : Often above 95%, a message’s open rate practically guarantees that it will be read, while emails or push notifications are limited to around 30%.
- Instant Delivery : Messages are delivered within seconds, allowing for real-time interaction, ideal for limited-time offers or important announcements.
- SMS Personalized communication : thanks to its variables, it allows a high degree of personalization, which strengthens customer relationships, commitment and loyalty.
- SMS Highly profitable : the low cost (with flexible formulas ranging from prepaid to subscription, depending on the company needs) combined with a very high conversion rate means a record return on investment.
7 Best Practices for a Successful Drive to Web by SMS
SMS As you can see, it has a lot to sms services offer when it comes to digital acquisition. But how do you ensure that a campaign generates traffic?
We have collected the 7 things to check for the success of your campaign:
Target audiences based on purpose
This SMS campaign database also applies to drive-to-web campaigns. First of all, you need to clearly define the target profile. Loyal buyer? Online consumer? Lead you want to follow up on? It’s up to you.
Segment your database based how to attract new customers via internet sms on these criteria and others, such as geographic location, purchasing habits, length of inactivity, loyalty points, etc.
For example, sending specific promotional messages to customers interested in certain categories of products or services, or spoiling the most loyal customers with exclusive offers.
Write high impact messages
SMSEye-catching text is essential to rich data maximizing the impact of your campaign. It should be short (preferably under 160 characters), engaging, and include a clear call to action.
SMSAdopt a simple structure: company name, customer name, offer or promotion details, conditions, call to action (CTA) and STOP.
Customize the text with variables to include the customer’s name or details about their shopping preferences.
Offer exclusive deals or incentives to create a sense of urgency and exclusivity, motivating customers to visit your website.
