Accessibility
The short message is the most accessible solution on the market, and this is an important factor in its worldwide popularity. SMS The cost of a campaign is particularly competitive and allows you to maximize visibility without increasing your budget. Anyone can receive a message using a simple telephone package and the rates for sending messages to professionals are very affordable. This accessibility makes it a preferable solution for users with limited financial means or who live in areas where Internet access is limited, reinforcing its role as an essential means of communication for a company.
Universality
SMS Thanks to its simplicity and compatibility with almost all types of phones, it transcends geographical and technological barriers. Unlike other forms of messaging that require an Internet connection or third-party applications, it relies on cellular networks, accessible even in the most remote areas. This makes it a broad-spectrum communication tool, regardless of the technological level or device used. SMS This universality has allowed it to remain relevant even in the era of smartphones and instant messaging applications, thanks to its unmatched accessibility and reliability.
Furthermore, 99% of the population owns a phone today. Whether you want to access all the features that a mobile phone offers (social networks, for example), or you want to make a phone call, the most basic of all. SMS By choosing the phone as your prospecting solution, your information will not go unnoticed.
SMS How to set up my prospecting campaign
To set up an effective SMS marketing campaign , especially when it comes to prospecting, you need to follow a few key steps and observe some best practices. Follow the guide to optimize the sale of your offers like a marketer!
Define the goals
First, define your objectives. Do you want to promote a new product or service? Directly increase sales? Improve customer relations? Present your offers in more detail? These elements will allow you to define the themes to explore and the content to produce. Your objectives are the foundation of your strategy, so make sure they are solid!
Database Optimization
Improving the quality of your contact bulk sms master base and the data you collect about your customers will maximize the chances of success of your campaign.
In marketing, quality trumps quantity, and when it comes to making a sale, this is even more true. Make sure that your prospects have obtained their consent in advance and keep proof of it in order to respond to any requests (no one is immune from a request to exercise their rights by the CNIL). You can segment this customer base according to relevant criteria, such as professional qualifications, location, purchase history, etc. to personalize your messages.
Creating Compelling Content
Then write the most suitable content sms how to personalize campaigns for each customer/prospect. SMS This personalization strategy, already started by the segmentation carried out on the database, will certainly arouse the interest of your customers. Do not hesitate to include a call to action in your messages.
Choosing a Mobile Messaging Platform
SMS Use a specialized platform for sending rich data mass campaigns, which allows you to personalize the sendings, but also to monitor the performance of the campaign (reception rates, response rates, etc.).
