by itorial Staff with No comments Web & App DevelopmentDigital Marketing
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Bioscalin , the specialist solution for the Italian hair loss market, presents its new website, “a key element for the success of its launch in Spain”. Havas Studios , the omnichannel production agency of the Havas Group , has been in charge of designing and programming the Bioscalin website bas on a double objective: “to show the Spanish market the face of the new brand, as well as to act as the central axis of the marketing and communication strategy of the Italian firm”.
As both entities report in a press
A release sent to the mia today, Monday, January 29, 2024, “for Bioscalin it was key to have an efficient and attractive website, especially in a new market like the Spanish one, in which the site functions as the main window of knowlge towards the brand for most consumers.”
They say that “thanks to the attractive design of the website and its telemarketing sms phone number lead intuitive navigation, it is possible to capture and maintain the user’s attention. In addition, the website has SEO optimization that ensures optimal visibility in search engines, a crucial element for attracting organic traffic.”
The website has been programm to integrate with mia campaigns, “capable of supporting traffic spikes and ensuring a fluid, uninterrupt user experience. It also incorporates features to track and analyse user behaviour, allowing marketing strategies to be adjust and improv in real time.”
Havas Studios has develop
A this project from scratch, “in a record time of 3 months since its launch, offering the design elephant in the marketing room an impeccable and fully operational and test user experience, thanks to efficient management and collaboration between the development, design, and marketing teams of Bioscalin and Havas Studios.”
“When planning this development, we took as a starting point the client’s primary objective, to create a website capable of reflecting Bioscalin’s identity and values, maintaining the coherence and look & feel of its parent website at the time of development, also sg number implementing all the improvements and the maximum possible modernization, which has also allow us to increase the visualization of the product and optimize the site to achieve the best levels of performance, SEO, functionality, user experience, etc.”
