But Dutch minds can be triggered. Because if that design elephant is offered to you for free on Instagram, do you still say no? Hmm.
Okay, back to my interests. I am crazy about art and design. For my fellow enthusiasts, the products I describe are indeed designed by Charles and Ray Eames and belong to the Vitra collection .
And crazy about design and art, I don’t just say that. My Pinterest is full of it, I have photos of myself in the Vitra lounge chair on Instagram and I like to visit exhibitions on this subject. And I then share the latter on my Instagram. Because if I didn’t already have such a nice job, I would have liked to become a museum influencer.
If I check in at museums, share beautiful places
and click through from an article on Meta about design, then of course the algorithm goes berserk. I am in the ‘design lover’ box and that is interesting for certain companies.
Also interesting for large brands and webshops based in China that offer a very wide range of relatively cheap products. Are a few names already popping up? Surely. At least, if you occasionally click open Instagram or search for a specific product via your search engine, you can’t ignore it. The marketing approach is quite aggressive and present.
Smart marketing approach
This column is not about the ever-increasing accurate mobile phone number list market share of these web shops, the type of products and their production. I do have an opinion about that, but in this case it is irrelevant. What I would like to dwell on is their marketing approach. Because what they do is smart. Okay, back to that elephant.
They offer me a design elephant without me looking for it
Free!* Yes, the design piece that I have Beste praktyke om LinkedIn b2b-loodgenerering te optimaliseer wanted in my living room for years. (* and fake of course). But why free, that costs them turnover?
Well, the answer is quite simple. Marketing buying house b is often aimed at attracting new customers. That often takes a lot of time, money and media budget. Once that customer is in, you can focus the marketing approach on existing customers and focus on repeat purchases. That is where you get the actual profit, not from that first conversion.
Also read: Marketing is like a house: you can keep working on it
Let’s make it even more blunt. A free product in exchange for your personal data. Because that’s worth something and that’s what it’s all about. If you order something next time, and maybe again, that’s how much that investment of that free product will be.
