The attention to the care of one’s body and one’s person has increased further in recent years. In fact, we have witnessed a real increase in people who dedicate time and money to self-care, both physical and psychological. This has meant that gyms, hairdressers , wellness centers and beauty centers have become places of fundamental importance. However, we know that competition is great in this area and therefore we think that having fresh marketing ideas for beauty centers available can help a center like yours to always stay full and increase its turnover .
Beauty Salon Marketing: Where to Start
First of all, let’s clarify what the primary sms services objectives of marketing activities for beauty centers are :
- Keeping your customers happy and satisfied with a loyalty strategy
- Finding new customers
- Always provide excellent customer service
Now that we have clarified our objectives, let’s see how to achieve them.
How to retain customers
1. New product launch
To keep your regular customers interested and show that your beauty center is cutting edge, we recommend that you always communicate the latest news . Whether it’s a new treatment or a new machine with the latest technology , send an SMS to your customers to let them know the latest news.
2. Promotions and loyalty card
Surely you already have many loyal customers who return to your center, so why not reward them with a dedicated discount or by letting them choose the prize that interests them most with a loyalty card ? There are two ways: you can send a simple SMS with a discount code dedicated only to your loyal customers . Thanks to the groups in the Skebby Address Book you can easily select only the recipients that sms prepare your special campaign interest you. The alternative is to create a loyalty card where your customers accumulate points or after a certain number of treatments they can have one for free. Remember to communicate the rules clearly. For this you can use a specific landing page .
To try to regain the trust of customers who haven’t been seen for a while , you can send them a text message inviting them to try a new treatment for free . This little gift will certainly be much appreciated.
3. Birthday SMS
Give your customers a treat by sending them a birthday SMS . Thanks to Skebby, you can set up the automatic sending of a message on the day of each customer’s date of birth. Personalize the message with the customer’s name and add a discount coupon to be used within 1 month of the Beauty Salon Marketing. It will certainly be a much-appreciated gift.
Find new customers
The first good rule for finding new clients is to be as visible as possible. For this reason, we recommend that, if you haven’t already done so, you create a Facebook and Instagram account . Especially on Instagram, you will have the opportunity to show images of your beauty center, your qualified staff, the products and technology you use . In addition, you will also be able to show, with the consent of your clients, the before and after of a treatment to show the concrete results of your work. Social media is a very powerful channel and it would be a shame not to exploit its potential.
Another marketing strategy for beauty canada emai lead centers to find new customers is to use the SMS channel. Thanks to promotional SMS, it is possible to send an advertising SMS campaign to a profiled and consented contact database of people who do not yet know you . Thanks to the advanced targeting options, it is possible to send your message only to those who are truly interested.
