SMS Why organize a campaign for Mother’s Day?
For the year 2023, Mother’s Day will be on June 4th. This is definitely the perfect year to add a high-performing channel to your marketing!
SMS Sending marketing campaigns to your customers has many benefits for your brand!
SMS sms promotional campaign A contact base and an impactful text of 160 characters (146 with the STOP) is all you need. Your gift ideas will be sent in just a few clicks.
SMS On the other hand, it allows you to reach all your contacts instantly and personally. This personalized communication is also an opportunity to simplify the lives of your customers with your advice and ideas to pamper their mothers, and it is a great way to build loyalty.
A perfect template for flash events
Mother’s Day is also an opportunity for retailers to offer last-minute deals to customers looking for gifts. SMS And for this type of occasion, where you need to communicate quickly and effectively, it is perfect. It has a number of advantages over other marketing channels, such as sending emails, when it comes to promoting your products, thanks in particular to:
- Its record opening rate (98%)
- Its retention rate (35%)
- Its conversion rate (29%)
SMS Simple, fast and how to set up free authentication on your application effective , it is undoubtedly the tool that will help you achieve all your goals this Mother’s Day!
SMS 6 Tips for a Successful Mother’s Day Campaign
SMSA, 160 characters are needed to make an impact. SMS Like Black Friday, Father’s Day or Valentine’s Day, Mother’s Day is a time of urgency that you need to incorporate into your campaign by making your offers exclusive or playing on the FOMO (Fear of missing out ) factor.
Is this your first campaign? Don’t worry, we’re here to support you!
SMSDiscover the 6 tips that will give you the best chance of success for your campaigns, especially for Mother’s Day.
RIGHT TIMING
SMS If you want your campaign to be effective, you need to set it up at the right time! More than half of French people start their search several weeks in advance. It is therefore essential to reach customers as soon as they start looking for gifts! At the same time, according to a study by Statista , more than 40% of products sold on Mother’s Day are last-minute purchases (flowers, chocolates, sweets, etc.). Your message, delivered at the right time to consumers waiting for the perfect moment to buy their gift, can have a record conversion rate!
The ideal timing is therefore very much tied to your industry, but in general, starting the campaign 15 days in advance and then sending a second mailing a few days before the party is ideal for achieving your goals.
GIVE LATECOMERS LAST MINUTE IDEAS
Our pantries are full of pasta, but that’s no reason to make a last-minute tagliatelle necklace! Come to the rescue of your most indecisive customers by reminding them that you are waiting with open arms! SMS Use bw lists your last-minute campaign to highlight the perfect products for Mother’s Day.
CUSTOMER LOYALTY
Mother’s Day is a golden opportunity to let your customers know that you are there for them! Take advantage of this event to reconnect with your most loyal customers and to resume “cold” contacts. SMS You can also insert a link in your and redirect your customers to a blog article that collects tips or gift ideas for the holidays: it is an excellent way to retain customers and sell indirectly by being useful.
