What is drive-to-store?
Drive-to-store is the set of digital marketing actions implemented to generate traffic in the store . It brings together different communication strategies, but these techniques all converge towards the same objective: using the geographic data of prospects/customers to bring them to a physical store .
Drive-to-store is not just about acquiring prospects through local SEO or localized display campaigns. It is also about loyal customers, about whom you already have information that can allow you to run a more targeted campaign on consumers located in your geographic area who have already shown a clear interest in your brand and products .
Why conduct drive-to-store actions?
The consumer experience when visiting a bulk sms master store, the physical interaction with the product or the opinion and human approach that the salesperson can offer are all points that give in-store sales a decisive advantage.
However, digital is king in other areas: acquisition, targeting and interactivity. Drive-to-store allows you to combine the benefits of both activities to increase your revenue.
Retailers that succeed in an ever-changing digital landscape are those who anticipate and adapt to marketing sms prepare your special campaign trends. Drive-to-store is becoming an essential investment for all stores. In fact, it represents 54% of retail advertising spend (a share that is expected to reach 65% of the market by 2023, according to a study by IHS Markit).
Many consumers have a ROBO (Research Online Buy Offline) approach and drive-to-store allows you to be the store where the consumer comes to buy.
SMS Indeed, it is possible to set up a drive -to-store campaign whatever the size of your contact base and your business. SMS Marketing also allows you to use different strategies, such as click and collect, e-booking, couponing, contests, promotional codes, loyalty rewards based on the accumulation of points, etc.:
- An open rate of 95% and a message bw lists typically read within 3 minutes.
- A recall rate of 60%.
- Customer proximity through the use of a personal communication channel.
- A conversion rate 3 times higher than email .
- Easy to set up with just a few clicks to create an account.
- A message that can be personalized thanks to the mailing options.
