by Editorial Staff with No comments Digital InsightsDigital Marketing
Share this content
IAB Spain , the advertising, marketing and digital communication association in Spain, has presented today, Wednesday, January 16, the Connected Television White Paper 2024 , prepared by its Connected Television Commission, and sponsored by GroupM Nexus and Smartme Analytics.
The launch of this new White Paper, the entity reports in a press release sent to the media, “responds to the need to update the IAB Spain Advanced TV White Paper launched in 2020, due to the evident evolution of Connected Television from then until today.”
In this way, “the Book aims to be
A useful tool for industry agents operating in the Connected Television market, defining and simplifying this constantly evolving environment as much as possible, which in turn offers great business opportunities.”
In its chapters, IAB Spain continues to explain, “it analyses important aspects such specific database by industry as business models and new environments, purchasing models, measurement or special actions that this medium allows, in addition to compiling examples of good practices.”
Following this news, we recommend this one about the publication of the Study on the State of Digital Privacy 2023 , also from this organization.
Conclusions of the IAB Spain Connected Television White Paper 2024
Actors
Connectivity, together with the unstoppable development of technology, has cookies and advertising on my website had, and continues to have, an impact at all levels. In the specific case of television and the consumption of television content, according to the conclusions contained in the press release, “we are experiencing a true revolution that requires a change of mentality regarding what we had assumed until now, from the way of consumption to the role of market players.”
For this reason, the Connected Television White Paper 2024 includes a sg number table showing a classification of the new players present in the Connected Television market, taking into account their role within the environment.
