More than 30% of all Google users click through to the first search result and less than 10% look beyond the first results page. It is therefore not surprising that people stare at a number of words with which they want to reach the first position in Google at all costs. But what if I told you about a place in the search results that is even more beautiful than the number 1 position?
What is a ‘featured snippet’?
Featured snippets are short summary answers to questions that a user asks in Google. These answers are always highlighted in a special block at the top of the first page of search results (hence the designation “position #0”). Below is an example of such a snippet:
A recent study by Ahrefs shows that the first place in Google gets less than 20%(!) of all clicks when a featured snippet is shown (instead of more than 30% when it is not shown). The featured snippet itself gets almost 9% of all clicks. Not only email data does the featured snippet steal clicks from other search results, it also ensures that users click through less often in the first place. This is because the featured snippet is there to give users a complete answer to their question right away.
How to Generate More Leads Using Featured Snippets
Now you might be wondering: if position #1 still gets more clicks than position #0, why not just keep aiming for the number 1 position? In addition, featured snippets mainly appear for informational questions, where there is no purchase intent yet. How much is that click-through still worth?
Featured snippets are incredibly Weibo janë më në kohë reale dhe interaktive dhe valuable to you as a company, because they can ensure that a searcher thinks of you when he or she becomes a potential buyer. When you have already given someone the right information, there is a greater chance that in the future he or she will think of you aol email list first and not of the competitor for the same type of questions. With these listings you can therefore put yourself on the map as a knowledge authority in your field.
With an attractive giveaway, you can ensure that a Google user ends up on your website via a featured snippet. If that person then wants to stay up-to-date or wants more information, you can persuade him or her to leave personal information. Over time, your mailing list will grow and you can maintain contacts via mailings. In this way, you turn your website visitors into new valuable leads .
