Wildberries Query Product search on Wildberries works on the basis of clusters — groups of similar search queries in meaning and intent. What are clusters, what are their pros and cons, and how to work with them — we tell you in the article.
Table of contents
What is a Wildberries query cluster
First, let’s figure out the difference between queries and clusters.
A search query is a phrase that a buyer enters into the search bar of the Wildberries website or application, and in response to it, the marketplace generates a list of relevant products.
“Aromatic candle” is a search query, in response to which Wildberries shows suitable products
A cluster is a group of search queries (key phrases) that includes gambling data mexico various variations of queries that are similar in meaning and intent, and by which the user can search for a product in the Wildberries search.
One cluster on WB can include:
- phrases with rearranged words: “bed linen” – “bed linen”;
- synonyms: “bed linen” – “bedding”;
- different variants of phrases: “bed linen” – “linen for bed”;
- word forms: “bed linen” – “bed linen”;
- words with mistakes and typos: “bed linen” – “bed linen”.
Wildberries QueryThe Wildberries algorithm generates the same product results for queries from one cluster. For example, here is the results for the query “bed linen”:
And here is the search result for the query “bed linen”:
The algorithm offers almost the same products for two similar queries.
The process of combining key queries into one what is a marketing drum? group — a cluster — is called normalization . Sometimes this looks logical, as in the case of grouping word forms, synonyms, and typos into one cluster. But in some cases, VB combines queries that are not so clearly similar into one cluster. For example, “sarafan” and “dress”. Another example: a query denmark business directory containing a specific brand returns products from another:
This situation usually occurs if the brand is not on WB or it was once on WB but the products are currently out of stock.
By grouping queries into clusters, Wildberries avoids the situation where the user is shown nothing in response to a query.