In the following Ozon experts have compiled a top list of children’s gifts based on sales statistics in 2023: these are traditional sweet sets, snow scooters, sleds and ice sleds, craft kits, skates and skis, snow makers, advent calendars, children’s cosmetics, and table hockey.
There is a similar selection of adult gifts .
- In the following sports equipment – skates, skis, snowboards;
- fireworks and other pyrotechnics;
- gift sets with candles and aroma lamps;
- Christmas tree decorations;
- winter fishing accessories;
- automotive products;
- warm winter footwear, such as ugg boots and felt boots;
- mittens and gloves;
- mulled wine sets;
- souvenirs with the symbol of the year.
The largest Russian marketplace Wildberries also shares statistics on products with the highest growth dynamics:
Source: WB Partners telegram channel
We see that children’s products are leading on this marketplace.
During the period closest to the New Year, food, decor gambling data indonesia and tableware for the festive table come to the fore:
Source: WB Partners telegram channel
Among home goods, increased demand is expected for candles, decorative pillows, glasses and other categories:
Source: WB Partners telegram channel
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What Russians want to receive as a gift and plan to give for the New Year
A SuperJob survey showed that among the products denmark business directory that are usually purchased on the marketplace, every 10th respondent would prefer a smartphone, tablet or laptop.
The most desired gifts – travel and money – e-commerce cannot provide.