Pretty impressive, right? Now you must be wondering what else you can do with marketing automation software. You can
Among the points I mentioned above, content is one of
the best tools that can solve your automation problems. Through email marketing, you can provide informative, relevant, and engaging south africa phone number data content that will enable you to acquire more customers effortlessly, thus making way for inbound marketing.
You can also use A/B testing on different customers, giving you a broader understanding of the type of content that your customers resonate with more. Therefore, email marketing automation is an ideal solution for expanding your customer base by sending emails in bulk to a larger audience.
More than just email marketing, you can how to reach b2b? use your content to target multiple customer touchpoints such as web landing pages, emails, social media posts, etc., which helps create meaningful conversations on a personal level.
Read our blog on Vtiger email sequences which can help you automate your sales and marketing follow-ups.
What is the role of CRM in marketing automation
The combination of CRM and marketing automation is to have a 360-degree view of your customer data. This enables you to gain deep insights into your customers, track engagement, close more deals, and more. It also minimizes sales and marketing b2 c phone list silos by making customer data accessible on a single platform. It reduces dependencies across teams, saves time, improves productivity, and helps in delivering an enhanced customer experience.
How to get started with marketing automation in your CRM
If you have made it this far in understanding marketing automation, now let’s start understanding how to implement them in your business using CRM. CRM helps you record in-depth customer information. With the help of a centralized data system, you can perform different marketing campaigns that help your business generate more revenue. Let’s look at them below:
Understand your target audience from your customer data. Try to understand where your customers see your ads, how many times they visit your website, the number of touchpoints your customers have with your business, etc.
Map your customer journey from every source
of interaction. You can use this to create relevant recommendations and deliver messages at the right time.
Curate compelling content and deliver personalized messages when you least expect it. As mentioned above, you can use email as a core medium for communication. By using different email templates, you can craft content and send it to your contact list of potential buyers.
Add a sign-up button or subscription to all your deliverables.
Constantly monitor your campaigns to keep an eye on your customer behavior. Watch out for new trends and fine-tune them based on customer needs.