What is social selling?
Despite the name, social selling is not so Social Selling much about sales. The primary goal is to establish and nurture valuable relationships with potential customers, via a platform like LinkedIn. It is about building a personal, valuable relationship with prospects. But sales professionals who use social selling can ultimately bring in 40%-50% more new business .
Creating value through social selling
One of the commercial challenges in B2B is to get in touch with a prospect as early as possible in the orientation process. By using social media channels and creating value there, you can find the right prospects and build a business relationship with them. The goal is to arouse curiosity and plant seeds in the minds of your prospects, to ultimately achieve your sales goals.
You create value by sharing knowledge online and interacting with prospects on your social media channels. In practice, this will mainly be on LinkedIn. LinkedIn is the romania phone number library business platform, with almost 5 million members in the Netherlands. What you can do, among other things:
- Post multiple times a week
Use the 80/20 rule of social sharing: 80% of your content should be useful news from the industry or profession. Let a maximum of 20% of your posts be about your company or product/service. This shows that you are an expert in your field and really want to help people with relevant content. - Join relevant LinkedIn groups
Here too, you can post relevant new pix rules 2025: will pix be taxed? understand articles that are interesting to your target group. Show that you are the expert. Respond to comments. And above all, listen carefully. What do people say in groups? What questions and problems are there? How can you help them with this?
Why does social selling work so well? Social Selling
With social selling you show interest in and appreciation for your (potential) customers. You put the other person first and not yourself or your sales pitch. This creates a long-term relationship and you build a network of loyal followers and relevant connections. Because you interact personally, you make contact with new contacts in an accessible way. They will therefore be more open to connecting with you, and therefore indirectly with your organization.
In addition, people on social media share a lot about themselves, their company and their pain points, through their posts, comments, likes and shares. By looking closely at what your network and intended new contacts share, you gain insight into what is going on with your target group.
Social selling focuses on prospects’ wishes Social Selling
The message is key. You are the expert in your field and undoubtedly have valuable information that you can share with your target audience. It is important that you take into account 2 aspects when creating content:
- Always make sure the content and channels you choose are close to you, so that you remain authentic.
- Know who your target audience is and create a good message that matches the challenges of your followers/connections. So discover what the needs are in the market. If necessary, create a Buyer Persona to make it easier for yourself. The customer is central to this. Empathy is an important ingredient for success. Ultimately, you then choose the channel with which you can most easily come into contact with that persona.
Blogging is one of the best ways to arouse the interest of your target audience. Make sure that you offer the highest value and do not settle for half information. To belgium numbers distinguish yourself from others, you have to be the inspiration for your prospects. As an Account Manager or Sales professional, you will have to collect as much valuable information as possible for your target audience.