The philosophy of e-commerce businesses (especially smes) seems to be the following: “until it is strictly necessary (that is, until google penalizes me or my sales start to drop) i am not going to make any more changes to my website.”
a reactive attitude that sometimes implies a very high “opportunity cost”.
For this reason, our task must be to raise awareness among our clients so that they catch up on their work in terms of user experience.
and to do this, first of all, we need to make it crystal clear to them what ux is and what their role is in it.
Defining ux or user experience
if you allow me, i will explain what user experience is in my own words and from the online point of view, which is what concerns us.
Aim!
User experience is the feeling that a user experiences when interacting with our website.
I’ll give you an example so you can not how is user experience measured? only read it, but also “experience” it. Look at how the owl covers its eyes when the password is entered in this form.
What feeling did it produce in you?
You probably thought the same thing i thought spain phone number library when i saw it for the first time: “hehehe, what a cool detail!”
and most likely the user
who interacted with this form will have had that same feeling.
A satisfactory interaction, a good user experience, however, said experience is not always positive.
Let’s go back to the previous example again.
Imagine what would have happened if, even with the owl detail, the “login” button on this form did not allow us to click on it.
Obviously, our experience would change, right?
We would feel uncertainty, insecurity, frustration… negative b2b phone list emotions that would translate into a bad user experience.
From this we can conclude that, when it comes to building ux, a lot of factors come into play.