YouTube in Russia is mostly about cats, letsplays, DIY, rap battles and scandals between bloggers. But there are also channels that talk about entrepreneurship and personal effectiveness. We made a small selection.
Transformer
Subscribers: >651K
Date created: 12 Oct 2016
“Transformer” is one of the largest author’s business channels. Its creators earned such popularity due to easy delivery. Although the channel releases videos about current and serious business issues, they are presented in an entertaining manner. Good editing, high-quality filming, enticing video titles.
Dmitry Portyagin, the author of the channel, analyzes business cases of successful Russian and foreign entrepreneurs, interviews the largest businessmen, shows offices, production facilities and headquarters of companies known throughout the world. Videos often appear that tell not only about the successes of businessmen, but also about their mistakes and miscalculations. There is also a lot of content about cars, travel, lifestyle and charity.
The format of the videos is reminiscent of the popular “Khach’s Diary”, Portyagin is constantly on camera with his partners. Here he is showing a plant in the Moscow region, and a few minutes later he is already learning to swim. This is an example of a successful combination of entertainment content with educational content. But, despite the rapidly growing popularity: almost 700 thousand subscribers in eight months – the channel cannot be called educational. Portyagin tells his story of how he became a millionaire. Well, and along the way, he shows how others do it. It turns out to be an interesting and dynamic business sho
Subscribers: >279K
Date created: 16 Sep 2014
Pavel Bagryantsev’s blog is designed for those who would like to learn more about starting their own business. Pavel talks about interesting and real telemarketing data business ideas, reviews cases, offers information on financial literacy, personal effectiveness, motivation, etc. The channel’s special feature: short videos in which Pavel reviews a business idea and offers solutions for its implementation. He also openly discusses the mistakes he made in his career.
In addition to business and career, Bagryantsev touches upon the male lifestyle in his videos: communication with women, attitudes towards tattoos, etc. The videos in this category are varied, and both recent teenagers and fully grown men can find advice. This format attracts the widest possible male audience.
Videos on the channel are released three times a week: Tuesday, Thursday and Saturday – at 19:00 Moscow time and will not take more than 15 minutes of your time.
Life of B
Subscribers: >314K
Date created: 23 Feb 2016
Evgeniy Gavrilin (the creator of the complete guide to sending mass emails perfectly channel) is an entrepreneur, co-founder of the crowdfunding platform Boomstarter.ru, who owns more than a dozen companies. Evgeniy interviews successful people, makes car reviews, talks about business processes and interesting cases. At the same time, his videos constantly feature beautiful girls, expensive restaurants, closed parties, etc.
The channel started with the style of “Khach’s Diary”: a wealthy man surrounded by beautiful ladies talks about how to become the same. Amiran (the author of “Khach’s Diary”) is always nearby. However, Gavrilin soon abandoned this format and admitted that at the expense of the number of subscribers, it is worth making higher- marketing list quality content without swearing and vulgarity. Now there are fewer models, and more practical material. Although the author is still often having fun and entertaining subscribers on camera.
Business Secrets
Subscribers: >232K
Date created: 19 Jan 2011
The first Internet bank in Russia actively uses all marketing opportunities. The appearance of an educational YouTube channel is a completely expected move. As you might guess, it is led by the owner of Tinkoff, a brand person.
One of the most progressive businessmen in Russia, Oleg Tinkov, with enviable regularity invites businessmen to his bank’s office and asks them not always convenient questions: about money, business, mistakes, personal life, sports, etc. It is interesting to watch the conversations of entrepreneurs, you want to analyze the interviews for quotes, and during the existence of the blog, the most prominent businessmen of the country have managed to talk with Tinkov: Galitsky, Chichvarkin, Fridman, Mavrodi, Artemy Lebedev and others.
Tinkov himself has vast experience and charisma. On the channel you can find his answers to questions, advice to businessmen, etc. But still, the basis is a conversation between two successful people with vast experience in business.
Smart Business
Subscribers: >73K
Date created: 12 Jan 2013
A channel from a man who earned his first money by printing documents in a student dorm, and a few years later created a number of companies with a turnover of 35 million rubles. Oleg Karnaukh created a blog on YouTube to share his knowledge in the field of business, motivate young people to build and develop their own business. The channel has a lot of “HOW” videos: how to make money on a BMW (the author is generally a big fan of Bavarian cars), how to overcome stress, how to make money on trends, etc. Mostly, they last no more than 10 minutes.
There was information on the Internet that Karnaukh is a fraudster who deceived people by selling iPhones in 2013. The information is far from being completely true, since it is based on arguments. In any case, Oleg is now a businessman living happily. And many videos on his channel can, if not teach, then strongly motivate.