Database database segmentation is the creation of groups based on similar interests or patterns this . Could be geographic eg contacts based in the south island demographic females between 3050 or . Behavioral purchased in the last 12 months there are dozens of ways to segment your . Database and they can even be segmented by several different interests and elements the key . Is to not go crazy with segmentation that ends up becoming quite complex choose the . Segments that are most important to your business at the time or the segments that .
Warehousing Industry Here Are A Few More
Will find the information you want to send most useful remember to revert back to . Your buyer personas to understand this people are recent mobile phone number lead usually willing to provide you with their . Information if they think it is relevant to the context of your business so keep . Your questions relevant and try not to pry where it is unnecessarysome ways you could . Segment your database include all contacts from christchurch who have ever purchased from your business . Or female procurement managers in the warehousing industry here are a few more examples job .
On The Web Pages They Visit Someone
Role this data is usually quite important to b2b businesses and therefore quite easy to . Collect from your contacts add this as a field in your forms and then look . For similarities to group them together and look for ways this relates to your buyer .
Personas industry this is
Another one thats usually important for how not to fall victim to “hacking” b2b businesses if your marketing . Platform has workflows and your website has industry relevant pages then you could even change . A company or contacts industry based on the web pages they visit someone really keen .
Their Relationship With You Once Youve Developed
On hay sheds may be a farmer company cg leads size by employees or revenue this is . A great field to use when prospecting a target organization to make sure they meet . Your sweet spot it can also help you tailor communications to suit the organizations hierarchy . And understand the decision making process involved with your personas buyin decision if its relevant . You can also ask your contacts what their annual revenue is like but remember to . Ask this one later on in their relationship with you once youve developed some trust .
