You will need time to correct violations and re-pass

You will need  Another reason to prepare in advance is ad moderation. Ads are often rejected moderation. If it is important for you to launch an ad on a specific day (for example, a month before the New Year), it is better to create a campaign a week in advance and set the campaign start date in the settings. This way, you will have time to calmly correct everything if necessary.

There are also universal goods/services that are of approximately equal interest to both men and women. For example, massage services, food products, sporting goods. But segmentation is also possible here (for example, if we are talking about organic products or skis for children and adults).

In the PromoPult targeting module, you can segment your audience by one or several features at once:

• geographical (country, region, area on a map with a radius from 500 m to 10 km);
• floor;
• age;
• interests (determined based on the behavior, actions and preferences of users over a period of several days to a month);
• long-term interests (based on information in the user’s profile and also formed on the basis of his activity during the year);
• socio-behavioral characteristics (determined women database based on the behavior of users on the Internet and the sites visited);
• date of birth;
• your audiences (based on e-mail, phone numbers, VK ID).

After proper segmentation and creation of ads, users will see offers that meet their specific needs.

Set up an ad display schedule

When placing targeted advertising through PromoPult, ads are shown around the clock by default (with a break on Russian holidays).

If you need to show ads on holidays, go to the “Targeting” section, open “Time targeting” and check the box next to “Show on holidays”.

Schedule of ads display in the PromoPult targeted advertising module

If necessary, set up an ad display schedule by day of the week best tips for managing complex email campaigns and time of day. This makes sense if the specifics of your business require immediate fulfillment of requests (for example, you clean sewers and go on vacation for the holidays).

In other cases, especially if you have an online store, there denmark business directory is no need to disable impressions, because you will easily collect requests through the basket and process them during working hours. The main thing is to notify buyers when this will happen.