In addition, the “Demand Generation Campaign delivery platforms using a single advertising format.
However, you cannot serve ads exclusively on or to the exclusion of Google Discover. And you will also be limited in that you will not be able to independently track Google Discover ad serving performance across these campaigns.
However, these campaigns are formats that tend to produce high advertising results. One of the reasons for this is that they are wrapped in a special delivery platform called Google Discover.
Campaigns and delivery examples for delivering ads to Google Discover
We have introduced that you can deliver ads to Google Discover by using the “Demand Generation Campaign” and “P-MAX benin number data Campaign”. Here, we will introduce in detail the features of each campaign and their track record in keyword marketing.
Demand Generation Campaign
In addition to Google Discover, demand generation campaigns can serve ads to YouTube Shorts, across YouTube, Gmail, and Google video partners to drive engagement and action from users .
Formerly known as Discovery campaigns, they were automatically updated in October and November 2023 to add delivery destinations, creative formats, bidding strategies, and configurable audiences.
For more information on the can you afford to lose traffic to youtube? differences between discovery campaigns and demand generation campaigns, please refer to our previous blog post, which explains the differences in detail.
What is a Google Ads Demand Generation Campaign? Explaining the features, delivery options, and setup methods | Keymake Blog | Keyword Marketing Co., Ltd.
With demand generation campaigns, you can deliver ads to Google’s own delivery surfaces such as YouTube, Discover, and Gmail. In this article, we will explain the delivery surfaces, submission methods, and differences with P-MAX.
In addition, demand generation
campaigns allow you to display ads on the most visually entertaining delivery surfaces in Google’s ad menu. This campaign is expected to generate demand from users as well as gain conversions . Therefore, one bolivia leads of its distinctive features is that it allows you to use bid strategies such as maximizing the number of conversions, maximizing conversion value, and maximizing the number of clicks.
Please refer to the official help for a detailed explanation.
About Demand Generation Campaigns | Google Ads Help
Demand generation campaign delivery results
We will introduce the delivery results of a demand generation campaign implemented using keyword marketing.
Real Estate Industry
Generally, the more budget you spend, the higher the cost per conversion. However, in this case, even though the demand generation campaign had about five times the budget as the display campaign, the cost per conversion was less than half .