Social media platforms continue to evolve to offer their users and advertisers new opportunities to achieve effective results. Facebook is no exception and has prepared several innovations for advertisers in 2024 that and increase conversions. In this article, we will take a look at malaysia mobile database the main new features available on the platform.
Ability to use multiple landing pages in advertising
One of the most exciting new features is the ability to add multiple landing pages to your ads. While previously advertisers could only use one page for each ad, they can now add multiple links to different pages. ws database These links appear as shortcuts placed below the main image or video, allowing users to quickly switch between different sections of the site.
This feature is especially useful for businesses that want to promote multiple product john smith general manager or service categories. For example, a cosmetics company can advertise skincare, makeup, perfume, and more all within a single ad. Users can then easily navigate to the page they want with just one click.
Do you want to become an SMM specialist?
The SMM Specialist course is designed for those who promote their brand on social networks. You will learn how to plan posts, launch advertising campaigns, and analyze performance and conversion metrics.
More about the course
Creative optimization and new advertising formats
Facebook is also working to ws database improve its advertising tools to engage customers during the holiday season. One such innovation is integration with Advantage+ campaigns, which uses artificial intelligence to automatically optimize ads for maximum performance.
New formats include the ability to add promotional codes to ads. This will help users apply discounts more easily and help increase sales. These new formats feature testing personalized discounts and first-time purchase offers, making ads more engaging and relevant to users.