Search engine optimization (SEO) raises many questions, including: “Why isn’t my website ranking?” There are many reasons why a website isn’t ranking, from indexing issues to content issues to other SEO challenges , which you can learn about below (and how to fix them):
Indexing
Indexing is one of the most common overseas data reasons why a website is not ranking in search results. If you want to appear in search results, you need to get into a search engine’s index. That’s why we recommend checking for indexing issues first when troubleshooting a website that is not ranking.
A quick test for index issues is to perform a site search in your web browser, such as site:example.com. Your results will show you which pages Google has in its index. You can also go to Google Search Console , enter the affected URL, and check its indexing status.
There are several types of indexing problems, including the following:
- Noindex : A noindex directive tells search engines not to index a page.
- Robots.txt : A robots.txt file tells search engine robots whether they can crawl a site, folder, or page.
You can fix these issues by updating your robots.txt file and your noindex directive . How you fix these issues will depend on how your website is set up. If you use a tool like Yoast SEO, you can fix this issue without the help of a developer.
Website Penalty
Although rarer, a Google penalty can also cause your site to disappear from search results. Log in to Google Search Console to check if your site is penalized. If so, Google will tell you what to do next.
Time is another factor to consider as to why your website is not ranking.
If you’re expecting content that’s not news and was published a few hours ago to show up in search results, be prepared to adjust instagram email search for your business growth your expectations. Typically, it takes a few weeks, or even months in some cases, for content to rank (and rank well) in search results.
Unfortunately, this problem has no immediate solution.
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