Artem Kolomiets , Head of SEO Webpromo, lecturer at the courses “SEO Specialist” , “Internet Marketing Specialist” , told what an SEO specialist does, what he should know and be able to do, how relevant the profession is and how to become one.
What is SEO?
For an uninformed person, SEO seems like something global, complex, and completely incomprehensible. Beginner SEOs, trying to get an answer to a simple question, study dozens of articles. And as a result, they get an answer that it can be done in such and such a way, but it may or may not work. And this scares many.
SEO is a set of measures to tunisia mobile database optimize a website, which increases the visibility of a resource in search results and brings traffic. Specialists closely monitor search engines such as Google or Bing. They study what new things Google has invented and how it is necessary to restructure its processes.
SEO is constantly evolving. Search engines help to get traffic to a website for free, which is why a large number of unscrupulous masters appear who try to deceive the search engine.
Google regularly makes life difficult for SEOs and invents new algorithms, ranking factors, ws database and tricks that improve the Internet itself. Google’s dream is to make the Internet clean: high-quality resources, only useful sites, all content from experts, stunning multimedia data, high-quality images, and videos that everyone creates, not copies somewhere.
SEO stands on three pillars:
- technical optimization;
- thematic warehouse;
- external optimization (development of link mass).
The purpose of SEO optimization
- Make website pages understandable for search engines.
- Make website pages relevant to specific search queries.
- Make it easier and faster for people to find the information they need on the website, so that the website becomes the first place a user turns to if they have a question.
To achieve these goals, SEO specialists appeared.
SEO specialist tasks
Pump up the site and gain the trust of robots . This will help the target audience peggy reed president find a product, service or content on it, perform a targeted action (buy, order, subscribe and become a regular customer, subscriber, reader).
Who is an SEO specialit?
An SEO specialist optimizes websites for search engine queries to get the most relevant traffic. An SEO specialist improves the quality of the website and monitors the promotion of the resource in search. He attracts a target audience so that other specialists can work with it.
Responsibilities of an SEO specialist
Every day, an SEO specialist performs many diverse tasks.
Technical website audit
With the help of a technical audit, you can identify errors and shortcomings on the site that prevent it from taking high positions. Various services help the specialist in his work. You can learn more about SEO audit in this article .
Semantic core
The specialist collects a structured selection of keywords that match the target search queries. This helps to form the correct structure of the site and fill the pages with relevant content.
This article will teach you about different ways to collect a semantic core.
Competitor analysis
An SEO is constantly monitoring competitors. If you don’t analyze competitors, your website promotion can go blindly. In order not to waste your precious time, SEO specialists use competitive analysis services . The analysis helps you learn successful promotion strategies that you can implement in your project.
Terms of Reference for Copywriters
The responsibilities of an SEO specialist include drawing up a technical task for writing texts that will appeal to both users and search engines. Interesting and technically optimized content will help the site take the highest positions in search results.
From the editorial team . Artem Kolomiets wrote a wonderful article “What SEO texts should you write?” , which never loses its relevance.