This is a useful feature that allows you to expand delivery within a single campaign, but there are some aspects that you cannot control and some data that you cannot view compared to other campaigns.
This page introduces the things that cannot be set or checked in the P-MAX campaign, so please read it carefully and understand it.
What you can’t set
P-MAX campaigns automatically set bidding, targeting, and delivery destinations. Therefore, the following bidding, targeting, and delivery destination items cannot be manually set or adjusted.
- Specifying audience bangladesh number data segments
- Adjust user attributes and devices (specify delivery targets and change bid adjustment ratios)
- Specifying delivery placement
- Campaign-level placement and content exclusions (account-level exclusions are possible)
- Setting a shared budget
- Manual bidding settings
Items that cannot be confirmed
The P-MAX campaign does not provide the following reports that are available for other campaigns:
- Search Terms Report
- Reporting by audience segment
However, there are limited numbers that can be viewed, such as reports by search category, click share, impression share, and index by audience segment.
New features of the P-MAX campaign
The P-MAX campaign has been updated many times, and since its initial release, there are more things you can set and check. Among the new features that have recently become available, the following five are the most representative.
- Excluding keywords at the campaign level
- Performance by Search Category
- Index by audience segment
- Performance by who is an seo specialist and how to become one? asset group and asset
- Performance by product data (listing group)
Here we will introduce these five new features.
1. Campaign-level keyword exclusion
Originally, P-MAX campaigns did not have a way to exclude keywords at the campaign level, so if you wanted to exclude keywords you had to set it at the account level.
However, excluding keywords at the account level would also exclude them from campaigns other than the P-MAX campaign, so there was no way to exclude keywords that you wanted to exclude only from the P-MAX campaign.
This keyword exclusion function has been updated, and it is now possible to register exclusion keywords in P-MAX campaigns. However, the registration method is different from other campaigns, and you must bolivia leads request it from the exclusion registration request form exclusive to P-MAX campaigns .
For more information on selecting exclusion keywords, please see the following article:
Exclusion keywords are a function that prevents ads from being displayed when a specific keyword is searched for. By utilizing exclusion keywords, you can reduce unnecessary ad delivery, which ultimately lowers your CPA. There are different ways of thinking depending on the face of your company’s products and services, so please check them out.
2. Performance by Search Category
While you can’t see the same search term reports as you can with Search Ads campaigns, you can now see reports for each search category instead .
Search categories are automatically generated groupings of search terms. They are automatically categorized based on user intent and product and service attributes. You can expand a search category to reveal subcategories to drill down into search categories.
While you cannot check the figures for each search term in detail, looking at the figures for search categories can help you infer user needs from the search categories that are generating conversions, and can also help you see if there are any differences in the user demographic compared to existing search ad campaigns.
One thing to keep in mind is that the same keyword can be classified in multiple categories . For example, if a user searches for “search advertising agency.