Too short, too long, not specific enough… It’s not easy to know what the perfect length is for an “About Us” page. So how many words for an About Us page? The answers in this file!
Table of Contents
What is the right length for an about page?
It is best if an about page does not exceed 600 words. Of course, nothing prevents you from going up to 1200 words as long as you write 5-star web content .
Internet users spend an average of 30 seconds on an “about us” page. As such, it must be concise and precise while making your visitors want to use your company.
An about page that is too short will penalize you, just like content that is too long. Follow the 4-part diagram:
- Company presentation : presentation semrush vs. similarweb: which is better for your seo? of the manager, the context, the target audience, the niche.
- Problem Statement : Why your business exists.
- Solution : the actions you plan to take to meet your customers’ needs.
- Company Visions : Conclusion, Development of the Future of Your Company, Its Goals…
When writing your about page, avoid boasting about yourself. The goal is to provide important details without going into details that would be of no use to the user.
How to write a relevant about page?
By following the 5 points below, you should easily succeed in writing an about that converts.
1) Introduce your team
By associating faces with your company, you can convey your corporate culture, highlight the people who drive your business and, above all, humanize your brand.
2) Explain your business model
The idea is to highlight the added value of your company. What differentiates you from your competitors? Why should people use your services?
3) Include testimonials
UGC (User Generated Content) , customer tw lists reviews, testimonials, press mentions… these are all elements to include in your about page. These will help you gain the trust of Internet users.
4) Add visuals
“A picture is worth a thousand words” and that’s exactly the case on this type of web page. In addition to brightening up the about page, photos and videos allow your prospects to get an idea of your business.
5) Insert a call-to-action
The CTA (call-to-action) is one of the most important elements on a page. This button encourages your visitor to take action on your site. Is it to subscribe to your newsletter? To discover all of your services? To share your content? It’s up to you to decide what the user should do after reading your about page.
Example of an about page template
In France alone, there are more than 200,000 e-commerce sites and tens of thousands of blogs . So many examples at your disposal to give you ideas for layout and structure. BE CAREFUL , it is not a question of copying and pasting pages about others unless you want to be penalized by Google for duplicate content . The idea is to take inspiration from it in order to adapt it to your own style.
To find examples of about pages, simply refine your searches on Google.
1) Use quotation marks
Examples: “about” , “about us” , “about our company” , intitle:“about”
2) Limit the search scope to a single site
Examples: site:laplume.mg who are we
