Brand image is a collection of all the associations that customers have with a given company, its products or services. How they perceive the brand, what experiences they have with it, what emotions the brand evokes in them. Brand image is not just a logo or a slogan, it is the overall image that the company creates externally. It refers to the overall view and perception of the brand by its target audience,
customers and society as a whole
Brand image is an element of marketing, but it encompasses much more than just aspects relat to promotion and marketing communication. It is the collective perception and reputation of a brand in society, which can be shap by many factors.
Remember that a company’s image is a subjective view of the organization by each recipient of the brand’s messages individually. It is shap in specific database by industry the minds of consumers, customers and society in a separate and individualiz way.
It includes the way the brand is perceiv, recogniz and evaluat by people from different groups among whom it positions its messages. The brand’s image can be creat by their experiences and interactions with the brand ( consumer insight ), the opinions of other people, as well as by the communication 부동산 투자자를 위한 포괄 대출 and actions of the brand itself.
Marketing plays a significant role in shaping a brand’s image through strategic communication management, building a consistent message, and promoting positive aspects of the brand. Marketing activities such as advertising campaigns, social mia, public relations,
and visual identification are aim at building
However, this is not limit to marketing activities. The full brand image is the result of the entire spectrum of interactions and experiences with the brand. It is influenc by the quality of products or services, customer service, corporate social responsibility, innovation, customer relations and many other factors. Brand image aob directory is therefore a broad and comprehensive concept that goes beyond marketing communication and includes the overall reputation of the brand in society.
What does creating a brand image involve?
Creating a brand image is a process that involves many activities and internal and external factors. Building a brand image requires precisely defining the mission, vision and values of the organization. This is a basic step that allows you to define exactly what the company is.
Without first defining the mission, vision and values, there is no point in talking about building a strong image and identity of your own brand.
The image of a brand is most strongly influenc by relationships with customers and other business partners. How you communicate, how you treat and how you serve customers at every point of contact with the brand says much more about it than a brand book or a defin company mission.
