If your website gets a Google penalty, it is because you have violated Google’s guidelines. The annoying thing about these guidelines is that they are updated regularly. As a result, it can happen that your website has always ranked well and suddenly the positions collapse. Or worse: your website is removed from the index.
This can be disastrous for your company. Knowledge about the causes and solutions for a Google penalty is therefore a must. That is why we will tell you in this blog article about the most important things you need to know.
What causes a Google penalty?
There are multiple types of Google penalties. Each penalty relates to a specific violation of Google guidelines. These are the most important/common penalties:
Duplicate content penalty
Duplicate content, or ‘duplicate content’, is the use of content from other websites. We call that ‘copy-paste content’. Google punishes this severely by showing your website lower or not at all in the search results.
With (paid) tools, such as Copyscape , updated 2024 mobile phone number data you can easily check whether the content you want to publish can already be found elsewhere online. This is especially useful if your copywriter provides texts and you want to be sure that you have received unique content.
Twisted content penalty
This penalty is a variation on the duplicate content penalty. You can get this penalty if you copy content from other websites, adjust it a Për shembull një markë veshjesh mund t’u tregojë skica dizajni little and then publish it on your own website. Google doesn’t fall for that.
You can also detect distorted aleart news content with Copyscape. The tool indicates what percentage of the text you want to publish is already online elsewhere. What’s more, you get to see the exact sentences that come from other websites.
Keyword stuffing penalty
This is a real old school penalty that you can get if you use keywords in your texts too often. In the past, website texts were stuffed with keywords, because Google rewarded that with good positions.
