Google Ads has a setting called “Business Information Assets” that allows you to set your logo and business name. Not only is this easy to set up, but it also helps to increase click-through rates and differentiate your ad from other companies.
In this article, we will introduce how to set up your business information assets and how to deal with common rejection issues.
What are business information assets?
Business information assets are a feature that allows advertisers to display information such as their name and company logo in their search ads .
Using the keyword marketing bosnia and herzegovina number data ad below as an example, this refers to the area circled in red.
Benefits of using business information assets
Setting up your business information assets has the following benefits:
- Increased ad visibility
- Increased credibility of advertising
Find out what the benefits are and consider whether you should set it up for your company.
Increased ad visibility
By setting your business logo, you can increase visibility not only of the text but also of the logo image when your search ad is displayed.
Especially when a search is performed using a specific keyword or when the user is already familiar with the advertiser’s company. They will what trends can no longer be ignored? immediately recognize that the ad is for the company they are looking for, which can help prevent users from switching to competitors’ ads and increase click-through rates .
Advertising becomes more trustworthy
Another benefit is that displaying your business logo and company name makes your ad seem more trustworthy.
If you don’t have business information assets set up. You’ll see a globe instead of your logo and your domain instead of your business name.
Comparing it to the examples below, the one with assets set definitely feels more “official . “
Examples of business information assets
Also. Recently many advertisers have been setting up business information assets. And it seems that there are fewer advertisers who have not done so.
If your search ad is displayed alongside your competitors and your logo or company name is not displayed, your ad will be viewed bolivia leads less trustworthy than other companies .