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Website, Landing Page and Hotsite: What is the difference between them?

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It is very common for people not to know the difference between a Website , a Landing Page and a Hotsite . Although their interfaces are similar, their functions and features are different. For those who want to create websites, it is essential to know the characteristics of each of these tools, in order to assertively guide Digital Marketing strategies (dissemination, sale and information on products or services).

If you’ve come this far, it may be because you’re looking for more information on the subject

But before we get to the main issue, it’s important to know that, regardless of the model to be created, you should always take into account the customer experience . Therefore, before launching a campaign, a thorough analysis of the Website, Landing Page or Hotsite must be carried out to determine whether they are facilitating the search, whether there are navigation problems, how users feel and other relevant data. With that in mind, let’s learn the differences.

What is a Website, its main features and purposes?

A website, also called a web page or electronic address, is a place on the web where several pages are organized, located on a server on the network. To be clearer, imagine that the furniture in your home is all the information posted on the website, and the rooms are like the pages. Its objective varies according to the characteristics of each business and the functionalities that will be offered to users. We can highlight some of the main functionalities, such as making a company known institutionally, providing easy information, increasing the value of a brand, among others.

What is a Landing Page, its main characteristics and purposes?

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A landing page, also known as a destination page , is a page that a user accesses to find some specific content on a website . It is also defined as a conversion page. This is because it causes the consumer to take an action. You must have already experienced this. An example is when you are on a website and want to download some material in PDF format. At that point, you are directed to a Landing Page. Where you need to fill out a form with personal data to access the material.

By becoming a lead, or potential client chinwa tankou alipay the brand can include it in its Digital Marketing strategies , which seek to attract and retain customers. Just like websites, landing pages have specific characteristics. They must be objective , have an eye-catching title , be clean and contain no distractions . In addition, they must have quality content, audiovisual resources and offer simple forms of call to action .

What is a Hotsite, its main features and purposes?

Hotsite, in its translation into Spanish, means ” hot site “. An example of a hotsite is the Black Friday promotions of some e-commerce sites. Where they create a unique site to display the products on sale, focused on a specific promotion action . Its main objective is to draw the attention of the target audience to a marketing action; it may be an unmissable promotion of a store or a new service that is about to be launched, for example.

This type of site usually has a tight structure , stays up for a short period of time, offers direct and targeted content. Many even have strong visual appeal to attract the user’s attention .

Can a Landing Page or Hotsite Replace a Website?

As you have already seen, the proposal for agent email list the landing page and the hotsite are specific. The first serves to convert and generate leads and the second to draw the visitor’s attention to a specific topic. Sometimes people confuse the hotsite with the traditional website. However, both have their characteristics. The structure may be similar, but we must not forget that the hotsite is temporary and works for specific actions , unlike the common site, which is made available for a long term.

So, ideally, when creating a website, your company should include landing pages within it to make conversions. And, when implementing a.

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