microinteractions are small touches that are added to an interface and provide added value that provokes a satisfactory feeling in the user.
These microinteractions may not be powerful enough to create a pleasant user experience on their own, but they certainly help to reinforce it.
Note the detail of including
a photo of a cute pumpkin in the google mobile task calendar notifications during halloween. Cool, right?
think about how the user would have felt if that switzerland phone number library little icon hadn’t been there.
Upon entering the notifications section, the visitor would have found an empty page that would not have produced any kind of impression.
Therefore, he would have ignored her and his experience interacting with her would have been “indifferent.”
however, with just one icon, google makes sure that the page does not go unnoticed and that the user, even without any notifications, leaves with a more positive feeling.
Features to show you how google studies
and tests user interaction with its different products, here is one of the features of its translator.
In addition to being able to listen to the translation of the word we enter, the giant has had the detail of slowing down the playback speed during the second listening so that we can better assimilate each nuance of the pronunciation. Would you have b2b phone list thought of that?
User experience translator
gamification
we’ve already told you, google knows how to play its cards.
In this case, they have managed to turn a negative user experience into a pleasant one thanks to a simple game.
When the chrome browser does not find the page requested by the user, a small message with a dinosaur icon appears on the screen.
Well, if at that moment you press the space key on want to position yourself your keyboard you will see how the page turns into a kind of video game in which you must get the dinosaur to avoid all the obstacles in its path.