What is one of the most essential aspects of our perception of the world? Of course, color. There are millions of colors that the human eye can distinguish, and each of them can create a different mood. So when it comes to creating a website, the power of web design color combinations cannot be underestimated.
The color scheme of a website can set
the right tone from the first email data seconds: surprise, excite, stimulate certain actions. When choosing a color scheme for a website, it is important to consider the psychology of color, as well as the symbolic meanings of colors accepted in society.
Creating websites with the right use of color
is critical: colors imbue a site with meaning and emotion, often on a subconscious level. When used strategically, color is a powerful tool for communicating a brand message and creating brand recognition.
There are no universal color schemes that work in 100% of cases; much depends on the context. But there are general rules that allow you to determine the gender, age, financial status, social status, profession, and type of activity of the target audience. Everyone understands that pink is not quite appropriate in the design of a website for a car repair shop, and black is more suitable for expensive brands, such as jewelry.
In addition, from general advice when reading roundup: what’s new in blogging lately? choosing lighting schemes, try to take into account the following points. Bright sunny shades are most appropriate for the design of websites with children’s themes.
For lingerie websites, soft pastels or simply light tones with a high percentage of white are more suitable.
Websites with traditionally masculine themes, such as car dealerships, are usually designed in non-neutral, usually dark colors.
If the company already has a corporate twd directory style and logo, then the website is designed in the same colors. It is also worth considering the cultural context. Although different colors have different meanings on an individual level, some colors also have deep-rooted cultural meanings. For example, in Western cultures, red is an attention-grabbing color that signifies danger and urgency. However.
