for and understood. Attractive design: Airbnb emails are not only informative but also designed to be attractive and appealing to viewers. Clear purpose: At the end of each email, Airbnb includes a CTA (Call to action) to encourage users to complete.
a booking or explore a new destination
Emails are often sent by Airbnb to customers after they experience the service on this application. 4. Influencer marketing Brands often use Influencer Marketing to promote products to the followers of social media celebrities.
These influencers can influence customers
purchasing decisions. The collaboration between Daniel Wellington and multiple Instagram influencers is a prime example of the success of Influencer Marketing. The brand has reached a larger customer base simply by using a celebrity as a “mediator” between the business and the customer. Model Hailey Bieber promotes Daniel Wellington watches on Instagram. 5. Affiliate Marketing Businesses partner with multiple affiliates or collaborators and share commissions with these partners so that they can promote their branded products to a wider audience.
Affiliate marketing is cost-effective
because the business only pays for the affiliates’ or collaborators’ sales and finds a number of potential customers. This strategy expands the brand’s reach and uses a different audience to promote the product. A typical example of this approach is e-commerce platforms such as Shopee, Lazada, Taobao, etc. 6. Paid, Owned, and Earned Media Although they are media with separate functions, Paid Media, Owned Media and Earned Media are overseas lead connected, contributing to maximizing content distribution in brand marketing campaigns .
Paid Media are tools that brands
need to pay a sum of money to promote their products, including activities such as: TV advertising, display advertising, search advertising or filmis kun la sponsorship. When using Paid Media, brands can reach the market and consumers that the brand is targeting. Milo sponsors the “Little Warriors” program. + Owned Media is a collection of all tools and channels owned and controlled by the brand, such as websites, communities, blogs, fanpages, applications, etc.
The strength of this form is low
risk and long-term benefits. Similar to Paid Media, content cz lists control is also an important benefit of Owned Media. Accordingly, content on the website or community can be adjusted flexibly and at no cost. Vinamilk’s YouTube account attracts more than 2 million subscribers. + Earned Media are channels that promote discussions and feedback from customers or stakeholders about the brand, such as posts on Facebook. Brands can proactively create or contribute content to be informed by the press to readers, such as organizing contests, movements with attractive prizes, etc.
