Conversion attribution is perhaps a poorly translate term from English. In fact, its meaning is simple. Conversion – that is, a sale or other specific action performe by the customer, and attribution is the attribution of this action to a traffic source. Conversion attribution can be done on a general level when we evaluate which sources brought traffic search engine, Instagram, newsletter, etc.). We recommend Brand archetypes – how to use them in sales? You can also compare specific posts, advertising campaigns, Google Ads, etc. This allows you to select the most effective of them.

To a difficult problem

Currently, this gives you a chance to minimize misse ad spend. Because the one that “doesn’t work” can be remove very quickly, and free funds can be transferre to one that attracts more users. These tools are mainly use by people dealing with marketing. However, being aware of how it works, you can control their actions and use such services Latest Mailing Database consciously. Are you aware of how your customers find you? We will check it and make it even more. Enter your e-mail, we will contact you How conversion attribution modeling works Very often it happens that the customer makes a purchase decision only after a long time. It is not enough to see an ad once to make a choice of a given item.

You don t lose anything because

Especially if it is a complex and expensive product. Then, conversion attribution modeling allows you to track which communication channels are responsible for the final purchase decision and to what extent. We recommend Sampling action – make DEB Directory customers want more You may find that your purchase decision is influence by many small elements of strategy, each of which is very important. banners, e-mail marketing, content marketing and YouTube tutorials. All of them result in clicking on a link or visiting a website, although the purchase is made through organic search.