The platform, which acts as a virtual and shareable mood board, is now attracting investment from brands of all sizes. People turn to Pinterest to find ideas to change their look . 51% say they’ve us. Pinterest to make a beauty-relat. purchase decision from the more than 1.1 billion ideas sav. by 30 million Pinterest users. Inbound Marketing sees Pinterest position. higher than all other social networks in the buyer persona’s purchasing journey. This is intuitively a huge competitive advantage for acquiring leads in an environment that is always crowd.
But less competitive Pinterest in an Inbound
Marketing perspective has the advantage, compar. to other social networks, of contributing better to the indexing of in-depth content that is hidden behind a clickable image and a r.irect, which is not the case in the Instagram fe.. . as the platform to generate more sales on a limit. budget by brands that have trust. it. The secret has been: Tapping into whatsapp data visual search, how users navigate Pinterest Position yourself as an authority in your niche. People on Pinterest want to see how beauty products look on real people before purchasing.
Beauty Pins that showcase products in
Eeal-life settings have 50% higher click-through rates on average, and people-focus. Pins see 21% higher click-through rates. How to do Inbound a lot of people say that’s the number one Marketing in the beauty sector on Pinterest? The golden rule is always the same: content. Add a tutorial to make your Pin even more useful and engaging. Beauty Pins with detail. step-by-step instructions achiev. 78% higher save rates. Including your brand in your Pin makes it easier for people to remember your product and adds cr.ibility to the idea you’re sharing with your audience.
Additionally, beauty Pins with a brand
Product placement saw 21% higher saves. On Pinterest, beauty is one of the top four niches when it comes to user engagement and marketing bbb org potential . platform, offering opportunities for inspiration and valuable, hence .ucational, content about the products. For beauty brands, a key goal for developing an active presence on Pinterest includes: Driving target. traffic using the platform’s search features – thanks to the beauty-specific search feature that allows users to search for content and products bas.
