SEO in North Africa requires a localized, mobile, and multilingual approach. This region includes Egypt, Algeria, Morocco, Tunisia, and Libya , each with its own distinct search behavior and languages. While Google dominates most markets , social media, local search engines, and mobile Internet usage play a key role in online visibility . This guide outlines basic SEO strategies for improving rankings in North Africa.
1. Understanding the North African Search Environment
Google has over 90% search engine market share in North Africa , but local search habits and alternative platforms also affect SEO performance.
Key factors influencing SEO in North Africa:
- Multilingual search with predominant languages including Arabic, French, Berber, and English .
- Mobile browsing, with more than 85% of searches taking place via smartphones.
- The growth of e-commerce , where platforms such as Jumia, Souq (Amazon Egypt) and Ouedkniss (Algeria ) have taken the lead .
- The importance of local search , as businesses rely on Google Maps, Facebook Marketplace, and regional brazil email list directories .
2. Keyword research for the North African market
SEO in North Africa requires language and region-specific keyword research, as search trends vary across countries.
Best practices for keyword research:
- Use Google Keyword Planner, Ahrefs, and Ranktracker Keyword Finder to analyze local search trends .
- Optimize your searches in both Arabic The Complete Guide and French , as many users search in both languages.
- Consider optimizing for voice search , as feed your lead generation and sales process in a structured campaign-like manner many users search using Google Assistant.
- Focus on long-tail, high-intensity keywords to increase conversions.
3. Local SEO for businesses in North Africa
Local SEO is essential for businesses that target b2c phone list customers in specific countries, cities, and regions .
Google Business Profile (GBP) Optimization for North Africa:
- Ensure NAP (name, address, phone number) consistency across local directories .
- Optimize business descriptions in Arabic, French, and English .
- Collect and respond to customer reviews The Complete Guide to improve your local rankings.
- Use region-specific keywords, high-quality images, and Google Posts to increase engagement .
Building local citations and business listings:
- Get a list of regional directories such as Yellow Pages North Africa, MarocAnnonces (Morocco) and Annonces.dz (Algeria) .
- Register your business on Google My Business, Apple Maps, and Bing Places .
- Make sure your business appears on Google Maps and in country-specific directories .