Bulk SMS is one of the best tools to keep your customers updated thanks to its 98% reading rate . In addition, they can be used to meet many business needs: promotions, OTP codes, alerts or appointment reminders. However, whatever the use of SMS for your business, to obtain even more satisfactory results it is important to follow the “9 golden rules of SMS marketing campaigns”.
These rules are recommendations that we have made after more than 20 years of supporting all types of companies in their marketing and communication strategies. You may already know some of the tips, but due to their relevance and impact on the result, they are key in the list of rules for success.
What are the golden rules for creating successful SMS marketing campaigns?
In marketing we often talk about tips and unwritten list of iran cell phone number rules for creating a good strategy. If we focus on SMS marketing campaigns , the situation is the same. After carrying out countless A/B tests and testing what really works, we can say that there are some aspects that you should not forget. If you manage to adapt them to your communications, you will notice how the ROI of your shipments improves noticeably.
1. Identify and try to understand your target audience
The first of the golden rules of SMS marketing is undoubtedly to understand who your target is, that is, who you want to send the specific SMS to. This step is particularly important, because it is the one that will define all the other details of the SMS campaign you are creating. Although it is true that you are sending a mass message, thinking carefully about the profile you are sending it to will make this communication be perceived as outstanding and individualized.
2. Shorten the link you add in SMS
Knowing how to best use the 160 characters of an SMS is another key factor. In fact, the content of an SMS is listed as one of the most important golden rules of SMS marketing. You have very little space to say everything you want to say. You must be clear, concise and effective.
To optimize this reduced space:
Use shortened links that point to your podcast, 2020 is a success: growth data website (or to a simple Landing Page that you can create with SMSPubli).
Add a call to action (CTA) or an invitation to take a specific action.
3. Stand out from the rest
Create your own style to stand out from the crowd. Chances are your competitors are sending out SMS marketing campaigns similar to yours. How can you do it cz lists differently? Think about what makes you different and play up those values. You can also add humorous elements or express empathy to improve the effectiveness of your messages.
An example text message would be:
Hi Lucia, you’ve reached 100 points! You’ll get €10 off your next purchase in-store or online with a minimum purchase of €30. We’re waiting for you!
4. Timing is everything
Once you have identified your target audience, you need to define when to send your campaigns. Timing is everything in this business. Sending on specific days and at the right time can give a huge boost to your SMS campaign.
While it’s true that stores have specific hours, the online world operates 24/7. However, there are certain times when it’s not a good idea to disturb your customers.
