Click here and watch the related course. How to use Telegram in your digital marketing strategy How can you do marketing on Telegram? Unlike social networks like Instagram or Facebook, which are mainly used to showcase products and services or generate content directly related to the sector to which the company belongs, with
Telegram it is possible to establish a much closer interaction telegram blast with users and create a community. These are the best ways to do it: Choose to create a channel With a Telegram channel, you can
One of the peculiarities of
his functionality is that it is a one-way medium. The brand is the one that publishes the information and it is not possible for the recipients to interact with it in any way. Channels, then, are very useful as a means of keeping customers informed about any topic related to
the brand. Create a group
Telegram allows you to create groups of up to 200,000 users how to deal with competitors who implement a price slashing strategy and have one or more administrators who ensure that they are used correctly. Unlike a channel, this is a two-way medium, as users can actively participate in it by posting, commenting and interacting with each other.
This means that it is the best way to create a community interested in a specific topic and that is related to the products or services offered by the brand. Telegram digital marketing What should you take into account when implementing your digital marketing strategy? To carry out a good
digital marketing strategy using Telegram, it is important to take into bw lists account the following: Define your goals As with any other marketing strategy, it is essential to define objectives, since depending on these, it will be decided whether it is better to have a channel or a group on Telegram.
