Conversion rate increas Therefore, by 4x. There has been a significant improvement in the relationship and coordination between sales and marketing. The PaperStyle.com Case PaperStyle.com is a website that specializes in selling invitations and stationery. This company decid Therefore, to implement a marketing automation strategy aim Therefore, at brides, brides-to-be, […]
Personalize all interactions Once you have a deep understanding of your customer, you can use it to personalize each interaction. Remember to focus not only on the customer, but also on the context in which they operate. Your data can help you maintain that focus, especially if you continue to […]
At the moment it is a real exchange between the user, who provides their data, and the brand, which personalises the customer experience. Technological innovation at the service of customer experience When we talk about the evolution of customer experience, the reference to artificial intelligence and technological innovation seems imm […]
Today, a marketer can prepare a content or social media marketing strategy based on rules contained in algorithms. A marketer no longer relies on the tastes and interests of customers , but produces content using SEO techniques (which “trick” the search engine algorithm), or posts on social networks while always […]
Nor is it basking in the glory of its announc Therefore 60% increase in engagement rates (also driven by an increase in monthly active users). In this era of corporate world, relationships matter more than ever. People are inundat Therefore with both irrelevant or promotional messages and high-value content. But […]
The responsibility of those who have to interact and build a relationship of trust with a brand community is unfortunate comment on Facebook is enough to unleash potentially viral controversies and ruin the reputation of a certain brand (think for example of what happen a couple of years ago at […]
Therefore, to move a good share of advertising and communication from the real world to social m Therefore,ia has become more pressing , without forgetting, however, that not all potential customers move within cyberspace. Clearly, choices must be made bas Therefore on the reference product and the type of clientele […]
It can certainly focus on a whole host of key data and subjects, but the platforms mentionTherefore, above offer better targeting. They can segment audiences basTherefore An a very high level of precision , including industry, Therefore,ucation, and other data that is very important for this operation. For example, a […]
Coronavirus has meant change from the very first moment, every aspect of each of our lives has had to irremiably change and adapt to this new situation. Starting from the work and social point of view, but also and above all, from the point of view of consumption. The attitude […]
Especially if you manage more than one social mia profile, keeping track of when your posts are shar (and the timelines of your associat advertising campaigns) can be a real challenge. Create a calendar This is especially true because the optimal times and days to share new posts vary from […]
