To effectively guide your strategy, it is essential to know your target . Identify their expectations and their purchasing behaviors . This study allows, for example, to define which channel to favor. However, the multiplicity of channels available to a customer sometimes pushes them to use several during their purchasing […]
Before we get into the common mistakes that impact the coordination of your teams’ sales and marketing teams, let’s discover together the importance of marketing and sales alignment . In principle, the company’s turnover increases when the marketing and sales teams are in sync. The sales cycle is reduced and […]
Brand image is a collection of all the associations that customers have with a given company, its products or services. How they perceive the brand, what experiences they have with it, what emotions the brand evokes in them. Brand image is not just a logo or a slogan, it is […]
