by Editorial Staff with No comments Digital InsightsDigital Marketing Share this content IAB Spain , the advertising, marketing and digital communication association in Spain, has presented today, Wednesday, January 16, the Connected Television White Paper 2024 , prepared by its Connected Television Commission, and sponsored by GroupM Nexus and Smartme […]
4. Reach a wider audience The approach of ‘Cowboy Carter’ transcends musical and cultural boundaries. By blending her music with genres popular with other fans, Beyoncé appeals to a broader audience than many traditional (country) artists. And by collaborating with names like Post Malone and Miley Cyrus, she also appeals […]
In order to extract useful and sensitive information from your website or eshop, from your server, or even from the computers of your website visitors, at the expense, of course, of the good reputation of your business. How can I avoid hacking on my website or eshop? hacked We are […]
By itorial Staff with No comments Digital MarketingSocial networks Share this content IAB Spain , the advertising, marketing and digital communication association in Spain, today, Tuesday 3 October, present the XI ition of the Observatory of Brands on Social Networks 2023 , prepar together with the associat companies Alkemy, Gestazion […]
In today’s digital world, UX/UI design is essential to create products that not only meet users’ needs but also provide an enjoyable and intuitive experience. With increasing competition in the market, ensuring that your product stands out for its usability and aesthetics can be a crucial differentiator. UX Design focuses […]
By itorial Staff with No comments Digital MarketingSocial networks Share this content Meta has announc the launch of Broadcast Channels on Facebook and Messenger in Spain , after announcing their implementation last month through a news item on the company’s official blog. According to Meta’s communication today, Wnesday, November 15, […]
Insight into the online paths your customer takes to the final conversion If you use Google Analytics to measure your conversions, you probably focus on the standard reports. You can find a lot of information about how your customers arrived at your website (information about the last interaction before the […]
Winter brings joy, but also additional financial expenses, especially for families with small children. Buying winter clothes, shoes, toys and other accessories for the little ones quickly becomes a big expense, which is why many parents would welcome the opportunity to save. Baby Center is aware of the challenges that parents […]
AI applications in digital marketing Artificial Intelligence or AI has been around for some time now in the most important digital marketing campaigns . Its use is gradually becoming normalized and democratized. Prices, programs and services are within reach of smaller companies , so exploiting its applications is much more […]
