According to Global Digital 2023, by the beginning of 2023, almost 60% of the world’s population uses social networks (~4.76 billion). The target audience (TA) is growing, and the trend of expanding the potential for business in social networks is gaining momentum. Missing out on the opportunities Provided by targeting […]
What is one of the most essential aspects of our perception of the world? Of course, color. There are millions of colors that the human eye can distinguish, and each of them can create a different mood. So when it comes to creating a website, the power of web design […]
Visual trends change, everything adapts to new requirements and conditions. This is where rebranding and come to the rescue. What is it, what is the difference and when are they we will tell you in this short article. Let’s get. Rebranding is a change in the direction of the brand/company concept. […]
A content plan is an important tool not only for synchronizing the team and avoiding chaotic posting. It tart by choosing the main, most general topic. Then break it down into three subtopics. For example, if your audience is interested in leisure, you can write about leisure email data at […]
We share our experience of promotion in complex topics and successful customer acquisition using paid advertising on is a European clinic of expert oncology. Regular feedback from the client allowed us to deeply analyze advertising campaigns: receiving information on calls from the call center, we understood which advertising campaigns and […]
At the very beginning of the year, Pantone 2023 in Viva Magenta 18-1750 – a bright dark pink with shades of purple and a undertone. “A fist in a velvet glove” – this is how the executive director of the PANTONE Color Institute Laurie Pressman describes In this article, we […]
