Any business worth its salt will invest heavily in increasing website traffic and converting that traffic into leads. While this effort is typically the primary responsibility of most marketing teams, all departments within a company or organization contribute to it. Why? It touches on an important aspect of business focus […]
Building a thriving business is no easy feat, and neither is marketing it to the right people. Fortunately, technology has evolved significantly over the years, making marketing to customers much easier and better. Some of the best marketing channels are not limited by geography or a specific audience. Anyone who […]
Picture this: You walk into a bustling store and a friendly salesperson approaches you with a warm smile. They strike up a conversation with you, asking about your needs and preferences. Before you know it, you find yourself convinced to purchase a product you weren’t even planning on buying. How […]
What is drive-to-store? Drive-to-store is the set of digital marketing actions implemented to generate traffic in the store . It brings together different communication strategies, but these techniques all converge towards the same objective: using the geographic data of prospects/customers to bring them to a physical store . Drive-to-store is not just about acquiring prospects through local SEO or localized display campaigns. It […]
SMS Why organize a campaign for Mother’s Day? For the year 2023, Mother’s Day will be on June 4th. This is definitely the perfect year to add a high-performing channel to your marketing! SMS Sending marketing campaigns to your customers has many benefits for your brand! SMS sms promotional campaign A contact base […]
Yes, you read that right, you can set up a free two-factor authentication solution . And how do you do it? By using OTP (One Time Password) technology in reverse. With this technique, you generate the code yourself in your application so that the customer can send it to a dedicated virtual number. SMS You […]
SMS The advantages of it as a traffic generation channel SMS is a great channel for website redirects for a number of reasons: SMS High open rates : Often above 95%, a message’s open rate practically guarantees that it will be read, while emails or push notifications are limited to around 30%. […]
SMS The need to personalize marketing campaigns Adapting the content of your mailings is the sine qua non to engage your target audience. By adapting them to the needs, preferences and behavior of each of your customers, you can create a more relevant and engaging experience. Adaptation is the key […]
Accessibility The short message is the most accessible solution on the market, and this is an important factor in its worldwide popularity. SMS The cost of a campaign is particularly competitive and allows you to maximize visibility without increasing your budget. Anyone can receive a message using a simple telephone […]
Authoritative, multiformat content on an interface designed for the discipline Education is an ever-evolving field of study, and students and researchers need simpler paths to complete assignments and find information to support their research—whether investigating the viability of research topics, or identifying relevant literature to address their research questions. ProQuest […]
