You start a sales prospecting campaign on LinkedIn or via email, send messages or connection requests on LinkedIn, and start expanding your network and getting responses . Now the real sales work begins .
You can finally prove your worth by striking up a conversation, creating real opportunities.
But without CRM, you run the risk of:
- Two people calling the same lead.
- Miss an answer.
- Missing a follow-up call scheduled for 6 months from now.
- etc
CRM is Sales’ best friend. Your memory. The little black notebook advertising databasewhere you’ll write down all the little details that will have a big impact the day you have to call the lead and try to close the deal.
And good news: if you use LGM, 100% of your leads and activity will automatically sync with your HubSpot CRM .
Synchronizing prospects
LGM is the most advanced multi-channel prospecting tool (LinkedIn and email) . As such, we always strive to make your prospecting work as easy as possible for you: at the start of we work on ourselvesyour campaigns, LGM will visit your leads’ profiles and update your information:
We will also automatically retrieve your work email address at no additional cost.
This way, your leads will always be up to date, thanks to LGM.
If you want to update your HubSpot CRM information with your updated information, it’s easy: activate the CRM Sync option in your campaign settings.
As soon as a lead starts a campaign, we’ll update their record in your CRM to fill in any missing data with the newly discovered information – be it their full name, company, email, cuba business directory LinkedIn profile, or even their phone number!
Synchronize my leads’ activities
Now that your leads have started a campaign, you’ll want to know what’s happening with each of them:
- the campaign has begun
- Contact has been enriched
- Your email and phone number have been found
- A connection request has been sent to LinkedIn…
- …and finally accepted !
- You have sent yourself a LinkedIn message (or email)
- …and you have received a response
It’s simple, by activating synchronization with The Growth Machine’s HubSpot CRM, you will have a complete view of all this information in your leads’ timeline.
But specifically, what is the point of having all this information in my CRM?
Good question
Scenarios for using LGM activities in HubSpot:
Thanks to LGM’s advanced CRM synchronization, you will receive a lot of new information about your leads:
- Have you responded to my messages ?
- What did they say?
- Have I been accepted to LinkedIn?
- Are you interested ? (To learn more Sync your leads about lead qualification in LGM, click here )
- And much more
Of the many scenarios you can envision, I’ll present you with 3, but the possibilities are endless!
- Build dynamic lists in HubSpot based on data from The Growth Machine
- Perform lead scoring of your prospects in HubSpot, based on data from The Growth Machine
- Automatically assign leads to a specific sales rep in Hubspot
- and much more.
In conclusion, LGM and HubSpot are like the combination of Cristiano Ronaldo & Wayne Rooney, it’s iconic!