Social media is a direct, personalized and humanized channel for connecting with your audience. Whether accessed via desktop or smartphone, it has gained ground and is a great help in your digital marketing strategy.
That’s why there’s no excuse – your brand needs to align its social media strategy with its digital marketing plan and business strategy. Check out some tips and understand how content shared on these channels can boost your business.
Do Inbound Marketing and social media go together?
Inbound Marketing consists of four steps: attracting visitors, converting them into leads (potential customers), transforming them into customers and building customer loyalty. And in all of these steps, social media can be included in the strategy.
Since a large number of people use your feed to stay up to date, this is a great opportunity to promote your brand and draw attention to your business. However, with such fierce competition, it is worth thinking carefully about the actions that will be used on these channels.
The tip is to spread creative content but with consistent messages, such as posts, infographics, animated videos or any other option that is interesting to your audience. In addition, create ads to boost your message, always segmenting correctly to reach a qualified audience.
Choose the most suitable social networks for your company
With so many channels on the rise, is it worth the future of crm with artificial intelligence up and creating content for everyone? The best alternative is to think about and evaluate which social networks your audience interacts with the most, so that you can invest your efforts where they will really have results.
Be careful with the number of posts
Another very common mistake made by companies is to schedule a few posts and believe that this is enough to guarantee their presence on social media. However, your brand and with rich materials to convert a person into a lead exactly when they in buying.
So, stay relevant on social media with interesting content for your audience. That way, when they find your company, you’ll be ready to turn them into a customer.
In addition, diversify your content formats – text, images, gifs, videos, live broadcasts and more. Interact with your audience and always be uae cell number to listen to what they have to say. Social media can be a perfect thermometer to understand whether your product or service is in line with what your customer is looking for.
Finally, don’t forget to monitor your results and always test new ways of advertising. And if you need help, count on the team of experts at WSI B2U!