Visual trends change, everything adapts to new requirements and conditions. This is where rebranding and come to the rescue. What is it, what is the difference and when are they we will tell you in this short article. Let’s get. Rebranding is a change in the direction of the brand/company concept. This is a marketing strategy, during the application of which there is always a chance of losing
the target audience. That is why it is important
to launch rebranding only email data when it is necessary – during crisis situations.A good example is the story of Vodafone. Or rather, MTS until 2015. Not only the visual side has changed, but also the strategic development. 2015 is the year when 3G appeared in Ukraine. The mobile operator took this event as the basis for rebranding: with the help of Vodafone, the audience was able to contact subscribers around the
world in a new quality and at prices
ffordable to everyone. The MTS rebranding is a complete reboot of the business and a good example of good rebranding.Redesign is a change in brand design. Often, this is a change in the logo, since the logo is the most important component of the company’s visual range, by which we recognize the brand. In addition, redesign is also a change in the design of the website and decoration of points of sale.From time to time, companies and brands change their logos to keep up with
design trends. It is important after learning more about your influencer, that the new sample does not differ globally from the old one, so as not to lose recognition and its audience.Another good example of redesign. This is often done for variety and to attract consumers’ attention, even if the old/basic packaging looks modern and “on topic”. Brands usually do not change either the logo or corporate colors in order to remain recognizable.Basically, this is a brand strategist, designer, copywriter and marketer, but sometimes it happens that a whole team is
involved in rebranding and redesign. Everything uab directory depends on the size of the company and its activities. The assigned tasks can be performed by full-time specialists or outsourced – as an option, you can contact marketing agencies or design studios that will help with these issues.From time to time, companies and brands change their logos to keep up with design trends. It is important that the new sample does not differ globally from the old one, so as not to lose recognition and its audience.
