According to psychology, the reason mass texting is such an effective tactic is due to dopamine, a highly addictive neurotransmitter produc in our brains that results in an incrible 98% open rate for messages. We all receive a multitude of messages on platforms such as Instagram, WhatsApp or Snapchat on a daily basis, with tons of emails flooding our inboxes. Inevitably, this makes it difficult to stand out as a brand, but strangely enough, the fact that people don’t check their SMS often actually creates a perfect opportunity to stand out from the crowd.
Psychology SMS Marketing Since people don’t receive an actual text message that often, they will be tempt to immiately open it to check what it’s about as soon as it appears on their screens. This creates an excellent opportunity for marketers to interact with their audience on a highly personal level, resulting in increas engagement and ultimately increas sales. In this article, we’re going to look at why SMS is so effective from a psychological standpoint and how to use it correctly.
Why more and more marketing professionals are betting on SMS
The core purpose of SMS marketing is to reach list of morocco cell phone number customers wherever they are on their phones, to offer them something satisfying and valuable that will keep them coming back for more. Marketers can unlock the full potential of SMS by understanding the neuroscience behind it and applying smart approaches to business success while building long-term relationships with their audiences.
In this digital age, people receive over 120,000 emotional triggers a day, which is remarkable given that 100 years ago, we receiv this same number of triggers in an entire year. Ultimately, the bottom line is that it is becoming more difficult to communicate with people every day, especially in the world of marketing. This is precisely why SMS is such an important tool. It is a communication channel that allows you to convey a message in a personaliz and cost-effective way at the same time. With SMSPubli’s SMS and WhatsApp platforms , you can help optimize the purchasing process by eliminating discrepancies, reaching the entire audience at once, and streamlining communication.
How did you go from scrolling through TikTok to if we want to have real interaction buying a new outfit in just a few seconds? It all comes down to the fact that the chances of a person actually doing something are much higher if the thing they’re thinking about is something new and recent. You might be wondering why you’re using SMS and not, say, email.
Typically, no one receives email notifications canada email lead or they simply go unnotic among the huge amount of messages we receive, not to mention that your email could easily end up in the spam folder. SMS can give you some exclusivity and help you divert attention from other brands to yours.
Why does the human brain prefer fast communications?
1. Today’s attention span is shorter: In today’s digital age, the human attention span has been ruc to eight seconds, less than that of a goldfish. Our reliance on mobile phones, instant messaging apps and constant access to data contribute to this situation.
2. They fit our short attention spans: SMS messages are ideal for our short attention spans, as they take just a few seconds to read and understand. This makes them an excellent option for capturing attention in a world where every second is precious.
3. They are inherently associat with something positive: People naturally associate text messages with relationships and pleasant times spent with friends and family. Therefore, using this positive association in SMS marketing could motivate recipients to engage with your business.
