Mainly because being relevant in the digital bitget database is synonymous with revenue. According to a survey conducted by Propmark, 9 out of 10 Brazilians research online before making purchases. Of these 90%, the brand’s online reputation is taken into consideration.
See now how to build a good digital reputation for your brand and improve your conversion rates!
Be consistent
It is very important that your brand is consistent across all your initiatives, striving to convey the right image in each action. This way, you can create a coherent impression, even in times of crisis.
Invest in quality content marketing
A well-executed content strategy contributes to building a relationship between brand and consumer. To achieve this, you need to constantly analyze and research the market in question – so that you know which topics should be addressed at a given time. Always try to find out what the user needs and deliver this in the form of content.
Relationship is fundamental
Since content marketing will create closeness, the next step is to have a good relationship with your customers. This is essential to improving your online reputation.
One tip is to adopt communication strategies, such as email marketing and content on social media. Responding to comments – whether they are compliments or complaints – in a direct and transparent manner will show that the relationship is genuine and that your company cares about the consumer.
Be active
Scheduling content is a great help, but don’t copy what you’ve seen here your channels to see what people are saying about your brand and how they are interacting with it is a mandatory task for anyone who wants to have a good online reputation.
By analyzing the reviews on your website or social media, you can detect flaws and correct them to neutralize them, meeting what your customers want and need, increasing satisfaction and loyalty.
These reviews deserve not only a transparent response, but also a critical eye to help you make decisions. After all, if a certain product is receiving negative feedback, isn’t it time to review and adjust some part of the process?
Monitor your brand
According to a report by BrandWatch, 96% of usa lists who talk about a brand online do not follow the official profiles of that brand. In this case, you will not receive any notifications in such cases, so manual monitoring is necessary.
Taking care of a brand’s digital reputation is a necessary task that involves several professionals. The team needs to have an aligned strategy and focus, ranging from the development team to the sales team.