Modern email marketing is increasingly focused on personalization. Companies that have achieved success in this area, such as the marketplace “Shafa”, use an individual approach to each client. In such letters, each user sees only the information that is relevant to his interests: clothing size, favorite brands, viewed products. This significantly increases the effectiveness of mailings, because the client feels that the company is addressing him personally.
Customer Content: Engage Your Audience Through Reviews
Another trend that is not losing its relevance is customer-generated content. Testimonials, photos with hashtags, comments – all of this can be integrated into your emails. By involving customers in the creation of content, you not only increase their loyalty, but also create unique emails that reflect real interactions with your brand.
Behavioral history and predictions
Another important trend that continues to grow is the use of behavioral data to create marketing campaigns. Companies collect information about customers, their habits and preferences to predict their future needs. vietnam mobile database For example, online stores can send offers based on previous purchases or reminders that a customer should restock on certain products. Such approaches increase engagement and help personalize each user’s experience, offering them exactly what they might find interesting or useful at that moment.
Contextuality (device, location, weather conditions)
Contextuality is another key trend that allows you to make email campaigns as relevant as possible for each user. Today, companies can track which device a customer opens an email on, where they are located, and ws database even take into account weather conditions. For example, if a user opens an email on a mobile device. You can adapt the content to this . Format and remove calls to install the application if it is already on the phone. You can also use geolocation data for . Personalized offers.And during adverse weather conditions. Offer products or services that may be . Useful at that time. daniel roesler co-founder & ceo Such flexibility allows you to create more accurate and relevant messages, increasing the chances of a positive customer reaction.