Last October, SEOHOCASI took our place at the world’s largest search engine optimization (SEO) conference, BrightonSEO. We are sharing below some of the sections we attended and took short notes from among the many topics discussed during the 2-day conference. We hope it will be useful for you.
Sam Gipson: What I’ve Learned from Analyzing Thousands of Robots.txt
Robots.txt is a highly effective text document on search engines that allows you to tell search engine bots which pages on your website to crawl and which pages not to crawl. With the impact that Robots.txt has on sites, the importance of using it correctly has increased much more today than in the past. Sam Gipson focused on revealing some interesting findings (discoveries) and common application errors in his speech about Robots.txt.
The most important information from the speech given by
Sam Gipson was this; If you specifically target Google-bot in your robots.txt file, Google ignores the user-agent: * statement you specify below or above and completely takes into account the crawling commands you give via the Google-bot user-agent. In other words, if you directly target Google bot in any way in your robots.txt file, Google focuses on it and skips all commands targeting bots above or below.
Marco Bonomo: 5 Reasons to Love Fuzzy Lookup
The talk given by Marco Bonomo at Brighton chinwa tankou alipay SEO gave us a great insight into how much time Excel Fuzzy Lookup can save when implementing a wide range of SEO operations such as 404 redirects, site transfers, keyword editing, etc. The key to success with Fuzzy Lookup is to say it and practice a lot. You should definitely try it.
Oliver HG Mason: Esoteric SEO Tips
BrightonSEO speaker Oliver HG Mason shared some SEO tips with the audience, which are SEO facts that we, as SEO experts, have heard from other experts, read, tested and experienced, and gained knowledge in various ways.
One of the important takeaways from the talk aol emaill ist is that the newly added internal (intra-site) headers to the URL inspector in Google Search Console allow us to see whether search engine bots are crawling the content or whether they are based on the old or new version of the content.
Ben Howe: Why Are Your SEO Recommendations Not Being Implemented? What Should You Do About It?
Speaker Ben Howe said that in order to solve the problem of unimplemented SEO suggestions, which is a common problem in the SEO world, he conducted a survey (study) on the subject with 51 different SEO experts and this study examined whether the prejudice against any suggestion prevented the suggestion from being implemented. In the continuation of the speech, Ben Howe shared with us the commonly seen suggestion scenarios from the study and shared tips on what to do in such cases.
