How many times have you thought about how to create a selling email for a newsletter ? How to be creative and still stay true to your brand?
Today we want to look at examples of the best newsletter messages that world-famous brands use and that make them successful, we will also try to select unique features for you and learn how to create a message in the Stripo editor .
But before we dive into the world of the best messages for e-commerce
I want to discuss with you the frequency of sending. This is all very individual and depends on the type of message.
Promotional messages can be sent every week. According to research by CampaignMonitor , 60% of respondents believe that this frequency of sending is quite acceptable for them. It is important to remember that the more messages you send, the higher the unsubscribe rate will be, and the more often you will be sent to spam.
All trigger messages, according to information america cell phone number list from our mailing service eSputnik , should be sent immediately, without delays, whether it is registration or purchase. It is recommended to send promotional events in the evening, when people come home, relax, watch TV and easily go to your site to study. But trigger messages, also called transactional, are best sent immediately, immediately, without delays, even if the clock shows 03:00.
Best eCommerce Message Examples
At first, we wanted to show just one best message. But imagine: such a thing simply does not exist in nature. Every strong letter has its own flaw. For this reason, we decided to evaluate messages by elements and show the best in their category.
Let’s get our Oscar email academy ceremony started!
Example 1. Nomination “The most informative welcome letter”
Welcome emails , also known as landing emails, are a type of triggered email. They are sent immediately after a user registers. This is a great opportunity for your company to introduce itself in more detail. As we mentioned earlier, Tiffany&Co tells its subscribers about the brand’s history in the first message. Other companies offer a discount on the first purchase, while allowing us to choose the content for future newsletters “Set the preferences”. It would also be appropriate to mention in this email how many times a week or month your subscribers will receive messages.
Most welcome messages are well-written, beautiful and informative. But I chose only one, at my discretion.
And the winner in this category is… Hubspot.
Stripo-informative-welcome-email
What’s special about them: They reminded me again what I signed up for. I can even watch an introductory video about the company and the courses. But what I liked most about them was the link to the manager’s Twitter account. The design of the message is simple, and I was impressed by the simple text.
First impressions of the message: I’m learning how brands can take on social issues on social media something new, and there is someone at this company who genuinely cares about my success.
Example 2. Nomination “The most positive promotional letter”
After online stores have “met” their subscribers, the former start sending out promotional messages . It is not surprising that they have no reason to send trigger messages to customers yet. Promotional messages are designed to awaken the desire to buy in customers.
Who wins the nomination “The most positive promotional message”?
The Oscar goes to … Clothing and jewelry store Brighton .
Stripo-cheerful-promotional-email
What’s special about them: a light and uncluttered ca cell numbers banner. Their trick is that a happy, smiling girl advertises the products – a dress and a bag – of this brand. A happy person in the photo increases the level of trust in the company and awakens the desire to buy their products.
The first impressions of the message: if I buy this dress and bag, will I be as happy
