Native advertising is making millions of dollars worth of brands rich. Companies use it to gain recognition from consumers. Consumers barely notice native advertising, which is why it is so effective.
What is this?
Native or natural advertising is disguised on the pages where it is located. The user sees a post, text, picture, video that are no different from the rest. As a result, AdBlock, which is already in the head of every Internet user, does not work. The user reads, watches and follows the link or simply increases trust in the brand, product.
For this to happen, the criteria for native advertising must be met.
- The design of the advertising message recent mobile phone number data merges with the design of the resource on which it is posted.
- This type of advertising does not “shout”: if it does encourage the consumer to buy a product, it does so using soft methods.
- Native advertising offers the user content that he is used to seeing.
You can add many more criteria, but they will, one way or another, repeat the main idea of one of these three.
Why not regular advertising?
Native advertising is used because people whatsapp blog ignore other types. Rarely a user today is happy to click on a banner, but is ready to read an article, watch a video with interest. Due to its proximity to regular content, native advertising often acts as one of the components of content marketing.
- It falls within the area that the user is viewing.
- It risks spreading across the Internet if its creators have worked hard on it.
- It is displayed the same on phones, tablets, computers.
- She bypasses blockages.
Western analysts claim that by 2020, the majority of advertising on the Internet will become native.
Who can use native advertising?
Previously, it was believed that such product promotion was the domain of large brands. Integrations and custom publications were too expensive. Especially if we take the “pre-Internet” era – not every businessman could afford to publish on the radio, TV or in a newspaper.
Social media has allowed companies with marketing list smaller budgets than Procter & Gamble to enter the space. Now it’s all about creativity and consumer insight.
What is not native advertising?
Marketers and advertisers argue about the definition of native advertising. Today, we can confidently say that it does not include:
- hidden advertising;
- brand promotion through own media;
- custom materials.
Because of the latter, some resources (media) had problems with journalistic ethics: neither readers nor editorial staff wanted to see “jeans” on the pages. How were these problems resolved? A little further.
6 Ways to Place Advertisements
These sites are now used to place native advertising.
- Social networks: posts marked with the “Advertisement” marker appear in the user’s feed. Currently, these are on VK, Facebook, Instagram and Twitter – the most popular advertising platforms. Apart from the marker, nothing else provides high-quality native advertising.
- Search engines: contextual advertising that appears above the search results is also considered native. Such links are also distinguished by the “Advertisement” marker.
- Internet media. The newspaper Meduza has solved the issue of journalistic ethics perfectly: every material paid for from outside is marked as “Partner material”. Explaining its policy to readers, Meduza reports: journalists work together with the client on the text or game, and for such advertising they select only the best and truly useful companies and products.